We are pleased about the increasing attention investigative journalists are paying to the honey industry. Significant progress is being made in uncovering the ugly truths of adulterated (“fake”) honey in South Africa.
We would like to alert you to the Carte Blanche exposé which will be screened at 7 pm on M-Net. We believe that the show will be lifting the lid on some of the most egregious cases of adulteration in our country.
Fake honey is a threat to consumers’ health and threatens the livelihood of South African beekeepers who supply only pure, local honey. Often, the shelf prices of fraudulent products are vastly cheaper than our own cost to harvest honey. Jobs and businesses across the country are at risk.
We hope you will find the time to watch on Sunday and to share your thoughts with customers, acquaintances and on social media (#PurePeels, #LiftTheLid, #PureHoney)
We believe greater transparency in the industry will enhance consumer understanding of the value of Peel’s 100% pure, South African honey offering and why our product is sold at a higher price point than that of many of our competitors.
If you would like further information, please don’t hesitate to contact us, or refer to background information on our website at www.peels.co.za/news.
New supplied by Peel's Honey.